Want More ROI? How to Build a PPC Funnel
When most people go on a first date, they don’t expect a marriage proposal. There’s a natural progression to the relationship before that point; you spend time together and get to know each other first. In this respect, marketing is no different than dating. Too often marketers jump straight to selling their product, not realizing […]
The Impact of Voice Search on PPC—and How You can Keep Up
Soon the days of sifting through Google search results will be a thing of the past. A simple, “Alexa, where’s the nearest coffee shop?” is all we’ll need to find information. Not everyone is adopting voice search right now, but it’s clear that this technology is changing the behavior of millions of users. By 2020, […]
How to Conduct Keyword Research for PPC Campaigns
Keywords are the foundation not just for organic SEO, but also for pay-per-click advertising. Keywords are essential to attracting the correct audience to your website, pre-qualifying traffic and increasing PPC ROI. However, many brands don’t know how to conduct keyword research, or how to choose the best keywords for their campaigns. It’s tempting to jump […]
How Much Martech Should PPC Marketers Actually Use?
PPC is a complex job. That’s why effective PPC marketers need professional-grade tools to keep us organized, optimize campaigns, and demonstrate ROI. Technology is plentiful and cheap in the marketing space—and that’s a problem. There are over 6,800 martech (marketing technology) tools on the market right now, and that number is growing. For marketers, that […]
Want More Conversions? 5 Tips to Optimize Your PPC CTAs
2018 is well behind us. Now is a perfect time to gather your 2018 PPC data to determine what needs adjusting for 2019. While conversion rates and cost per click are important metrics, they shouldn’t be your only concern. PPC strategists often overlook one critical component of their campaign strategy: the CTA, or call-to-action. The […]
Run Better Campaigns By Prequalifying PPC Leads
When implemented correctly, PPC is a great way to drive traffic to your site. It’s exciting to see spikes in web traffic attributed to your PPC efforts. That must mean it’s working, right? Yes and no. Clicks are a great ego boost, but do those clicks actually make a difference for your brand? When it […]
Paid Advertising of Then and Now
The late 2010s left its indelible mark and a lasting imprint on the future of advertising. As we continue into the 2020s, it’s clear that big changes are happening in the PPC advertising world, whether it’s related to machine learning in advertising, automation in advertising, or simply the shake ups with varying PPC advertising platforms. […]
5 Ways to Get Better Paid ROI
You’re in the business of finding more customers. Every advertiser wants to get more conversions for less ad spend. In addition to following conversion best practices, there are excellent features built into Google Ads that will help you get an increased ROI in PPC efforts that are performed. Why wouldn’t you use the tools at […]
What Are Native Ads? Not What You Think
The future of advertising is all about going native. But what does it mean to do native advertising, exactly? How can marketers make the most of native ads without busting their budget? The Global Marketing Alliance estimates the native ad market will be worth an astounding $85.5 billion by 2020. Although they’ve only been around […]
Your Checklist on How to Set Up and Run a Successful PPC Campaign
Running a Pay Per Click (PPC) campaign for your business can have a large impact on your bottom line. Set up correctly, you can establish consistent ROI and grow your business. Many advertisers excitedly jump into PPC without a plan, adjusting campaigns as they go; Google makes it very easy to set up a campaign […]
Chicago Trends Scoreboard Part 4
Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to the belief that we live and work in the greatest city on earth. Therefore, each week we’ll dig into the data provided by Google Trends […]
Chicago Trends Scoreboard
Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group! Based out of the historic River North neighborhood, our agency holds firm to the belief that we live and work in the greatest city on earth. Therefore, each week we’ll dig into the data provided by Google Trends (a free tool!) and […]
What Happens On The Internet During The NBA Finals?
It is understandable that people are tired of hearing about the Cleveland Cavaliers and the Golden State Warriors. After all, it is the fourth consecutive Finals matchup for the two teams, one more than a trilogy and just a few years short of dominating an entire decade of professional basketball, a la the Celtics and […]
Using Google Correlate and Trends to Map the Consumer Purchase Journey
The legendary Leonard Cohen once gave his nephew advice about dating women, “Listen well, then listen some more, and when you think you’re done listening listen some more.” He was probably right on the money in regards to relationships, but he’s got a point as it relates to paid search as well. Google offers a […]
LinkedIn vs. Facebook Advertising: The advantages of LinkedIn for Business
The public’s relationship to Facebook has never been picture-perfect, but with the recent uproar surrounding Cambridge Analytica’s access to confidential data via the social network, Facebook users are leaving the platform in droves. This mass exodus from Facebook (as well as recent content updates by FB) spells trouble for those in our industry that handle […]
Hidden Conversions: Seeing the Bigger Picture with Multi-Channel Funnel Reports and Assisted Conversions
This article was updated on 10/5/2022 to provide up-to-date information One of the most common problems digital marketers run into, whether they are managing their SEM campaigns in-house or for an agency, is how conversion tracking fits into their marketing strategy. There are tracking codes, analytics tools, tag managers, attribution models, time lag, conversion funnels, […]
