Logical Media Group is a full-service digital marketing agency located in the River North neighborhood of Chicago whose mission is to craft exceptional digital experiences for people to transact, connect, and explore. We’re thrilled to announce that we’ve been awarded a Great Place to Work for the second year in a row!
Great Place to Work Certifications awards companies with top workplace culture, and are based on employee feedback provided via anonymous surveys over a two-week period.
As the Director of People, creating a Great Place to Work is a top priority and thought goes into every decision made to ensure it aligns with our values and resonates with our team. When I reflect on how we increased our GPTW Certification score by five points, going from 88% to 93% from 2019 to 2020 and the overall average of all statements in the survey increased from 83% to 87%, proud isn’t a strong enough word to describe how I feel.
While we are certainly celebrating this win and the increase in our scores, we also use the data from this survey to understand where we have opportunities to improve. A solution to our lower-scoring questions is starting our Digital Marketing Apprenticeship again, which will give our team support to improve their work/life balance, improve diversity by expanding our hiring, and provide an opportunity for recent graduates or career changers to break into the digital marketing industry, so we can promote from within! We’re excited to kick this program off again and will continue to listen to feedback from our team on how it’s going.
Like many companies in 2020, there were challenges presented that we’ve never faced before and the fact that we increased engagement of our employees in the midst of a global pandemic is greatly attributed to everyone who works at Logical! Without our team being comfortable raising concerns and our managers listening to what was being said we wouldn’t have seen the success we did.