Logical’s Marketplace services offering focuses on Amazon and how best our team can serve our clients as they expect a robust experience for their customers on the platform. 

One aspect of the Marketplace team that Adina Cruz, a Marketplace Strategy Lead and this month’s Employee Spotlight, zeroes in on is with Amazon and how our Marketplace offering can help grow the eCommerce business for our clients.

First and Last Name

Adina Cruz

Position Title

Marketplace Strategy Lead

What do you do at Logical? (What are your responsibilities, day to day, types of accounts, etc.)

I assist clients with all their day to day Marketplace needs to ensure their accounts run smoothly by managing their catalogs, product listings, account health, and any communication between the platform and the client.

How long have you been here?

Just hit a year

What Logical value resonates most with you and why (Uplift, Commit, Teach, Be, Test, Communicate)

Uplift – I feel like this value has really changed how I feel about a work environment because before working at Logical I hadn’t experienced the appreciation and celebrations for small and big wins throughout all teams.

Where is your hometown?

Chicago, IL

What are you most proud of accomplishing in your time here?

I am most proud of continuing to grow my knowledge within the Marketplace/ecommerce space and using these tools to help grow clients accounts and selling wins.

Do you have any pets?

I have 2 dogs, a cat, and 3 fish tanks. Somehow we keep saying no more but then we end up with 1 more.

What can you be found doing outside of work hours?

Spending time with family, at car shows, or binging a good tv show

Favorite Chicago Bar / Restaurant

Anywhere with GOOD pizza

Favorite Sports Team

Chicago White Sox

Favorite place to travel – or want to travel!

I am going to the Dominican Republic next year, so very excited for that 1st time experience.  Top of my list of places to go is Puerto Rico.

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