Need PPC Results? 5 Tips to Reduce Your CPC in Google Ads
Done right, PPC campaigns get fast results on a budget. But too often, advertisers face high PPC costs for little engagement. As the economy slowly recovers from the COVID downturn, brands are looking for cost-effective ways to bring more customers into the door (virtually, of course). Whether you’re dusting off your pre-COVID campaigns or trying […]
Sell Your Products On Facebook: The Why And How Of Facebook Shops
Online retail is projected to earn over $4 trillion in 2020. Even in the shadow of a pandemic, businesses that sell online stand to make plenty of sales as shoppers quarantine from home. But what if you can’t afford to sell your products online? Or what if you need another, more ROI-friendly avenue to sell […]
PPC And Empathy: 3 Tips For Better Paid Ads During COVID-19
We’re in the middle of a pandemic, and that’s led to unprecedented changes in digital marketing and advertising. You’ve probably seen a dip in Google Ads performance since March 2020, for one. But don’t pause those PPC ads just yet—many businesses are successfully running PPC campaigns in the midst of COVID-19. How are they gaining […]
Video Message from our CEO at Logical Media Group: COVID-19 Update
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_video link=”https://www.youtube.com/watch?v=0Yct3G6jJd4&feature=youtu.be” align=”center”][vc_column_text] Digital E-Commerce Support: Many E-commerce clients are understandably concerned, but Logical remains determined to continue providing our partners with the highest quality service and industry research as the pandemic evolves. […]
Tips to Boost PPC During the Coronavirus Pandemic
COVID-19, also known as coronavirus, has upended life across the globe. Not only are millions of people staying home, but they’re significantly changing their shopping habits to reflect the new reality: an indefinite period of social distancing and isolation. While our primary concern with the new coronavirus should always be for the public’s health and […]
ROI Boost: How To Marry Buyer Personas With PPC Campaigns
PPC has to be personalized. Generalist campaigns just don’t get ROI in a world where shoppers just don’t trust brands. We’re marketing to real, live people who lead complex lives. It’s time to create PPC campaigns that stand out from the static and engage with customers. While you can create a personalized campaign from the […]
Conversion Rate Optimization for eCommerce Websites
eCommerce sites live and die by conversions. Whether that’s a sale or a freebie download, a conversion can make or break your eCommerce marketing efforts. Hopefully, you’ve been tracking and obsessing over your eCommerce conversion rate for months. But, despite their best efforts, many eCommerce sites just aren’t seeing the lift in conversions they need […]
How The SEO Pros Maximize Results With Human- And Bot-Friendly Content
Chances are, your business is part of the 53% of businesses that invest in content marketing. Content is a powerful tool not only to bring in more customers, but to boost your business’s search rank. But what happens when, despite your best efforts, the blogs you spend so much time writing get zero ROI? The […]
Why You Need Negative Keywords—And 3 Tips To Use Them Correctly
Your business likely spends thousands of dollars to get results on Google Ads. But what happens when you pump money into your PPC campaigns, only to get lukewarm results? Plenty of things can go awry with PPC campaigns; they can be complicated, after all. When you need to boost PPC performance, it’s time to pop […]
Want Easy PPC Wins In 2020? Use Your 2019 Data
Pay-per-click advertising is like life: if you want to get ahead, you have to learn from your past. Successful PPC advertisers don’t just collect data on their campaigns; they review, synthesize, and apply that data to make better decisions moving forward. The result? Improved ad spend, increased customer engagement, and higher-quality ads. Your business has […]
5 Best Practices For YouTube Ads In 2020
YouTube isn’t just one of the largest social networks in the world. It’s also the world’s second-largest search engine, playing second fiddle only after Google. Although YouTube has millions of users who watch billions of hours of content, brands are still overlooking video content. Instead, brands prefer other paid avenues like Google Ads or social […]
The 6 Best Social Media Ads for ROI
Facebook started the social media craze once it became the most popular social network in the world. But in the years since, competing social networks have brought a lot to the table, both for everyday users and brands. Savvy businesses use social networks to get a leg up on the competition—but just because a social […]
5 Best Practices and 3 Tools to Monitor Your PPC Campaign Budget
Budgeting is a tedious but necessary component of running ROI-positive advertising campaigns. The old adage “You’ve got to spend money to make money” is especially true in the world of advertising. But you don’t want to blast through your budget in just a few days, or underutilize your budget out of fear of going over. […]
6 Last-Minute Holiday PPC Ideas
Can you believe 2020 is just a few weeks away? While some business owners are already breaking out the eggnog, it’s not time yet for celebrating. After all, we have several weeks of holiday shopping to survive before 2020. Instead of letting your campaigns ride as-is, treat this time as an opportunity. Shoppers are more […]
The 10 Best Free Tools for Better Ad Campaigns
You’re spending a lot of money to get results from your PPC campaigns. But sometimes you need a helping hand to optimize your ads, campaign settings, keywords, and landing pages for success. PPC tools are the answer. These digital tools help you overcome the technical and often messy world of PPC. But many PPC tools […]
7 PPC Trends for 2020
The year 2020 is just a few months away. And, like most things in business, PPC is projected to change a lot in the coming 12 months. As advertising technology continues to iterate and improve, advertisers stand to gain a lot. However, as more and more advertisers vie for the number-one spot on ad marketplaces, […]