How To Make The Most Of Google App Placement Campaigns
PPC is a perfect way to get more traffic to your site without the wait. But what if you don’t want traffic to your website? Most PPC pros talk about getting website leads or eCommerce purchases with PPC, but there’s a facet of PPC we often overlook: app campaigns. Google has offered a version of […]
7 Ways to Prepare Your Paid Ad Campaigns for the Holidays
While Q4 is a mad dash for B2C product businesses, it can also get busy for B2B businesses. Whatever your business model, Q4 isn’t a time to sit back and enjoy some eggnog: it’s time for one last push! PPC ads help businesses make the most of the busy holiday shopping season. While plenty of […]
How Location-Based Targeting Affects Search
The world of SEO is changing because more and more users turn to their mobile phones for information. Because we can access information on the go, we’re using smartphones to look for lunch spots while we’re at work, a mechanic when we’re at home, and for hot night clubs when we’re traveling. Mobile-first searches have […]
Can SEO Be More Predictable?
Contrary to popular belief, SEO isn’t something you set up once and never touch again. SEO is constantly changing, which means marketers have to be on the lookout for new SEO practices. However, many small businesses are disappointed with their existing SEO strategies. That’s because SEO is incredibly complex; you can’t assign SEO to an […]
Amazon SEO Best Practice Guide for 2020
While Google might be the go-to for all things search, Amazon is still the king of eCommerce search. Many people go to Amazon, not Google, when they want to buy something. That’s why Amazon has tremendous power to connect brands with customers who are ready to buy. But selling on Amazon is a small factor […]
Avoiding AI Robot Overlord Syndrome with PPC Management
Technology is critical for PPC success. AI-powered technology, in particular, is great for PPC, managing everything from keyword research to analytics. Although it was once incredibly expensive to use AI, today it’s everywhere. AI also won’t be going anywhere anytime soon, especially when it comes to digital marketing settings. But how do we balance hands-on, […]
When Conversions Aren’t Everything for PPC
Conversions are one of the best metrics to measure your PPC efforts. But in the search for new customers, conversions aren’t always the best place to focus your attention. You might need to focus on a different metric entirely, like new users and page views. Brands have to remember that, while conversions are very important, […]
Amazon is Complementing—not Killing—Brick and Mortar Retail
Retail pundits love claiming that Amazon is killing brick and mortar stores. In an age where 92% of Americans shop online, in-store brands have a real concern for the continued expansion of eCommerce. But is that what’s actually going on? If Amazon is killing retail, why do shoppers still frequent retail stores? It’s true that […]
The 5 Worst Ad Copy Mistakes You’re Making
PPC campaigns have a very thin margin of error. PPC platforms are known for being complex and finicky—get one aspect of your campaign wrong and you risk losing your entire budget. Bids, keywords, landing pages, and ad groups are important to your PPC campaign. Ad copy is often overlooked, but it offers the perfect opportunity […]
5 Trends to Know for SEO-friendly Content Marketing
It’s been said for years: content is important for growing your brand. But it’s not as simple as posting a blog to your website every week. Brands have to write relevant content on the right platform for the right audience — and put content optimization for SEO into practice. SEO is about optimizing your site […]
Build Better Campaigns with These 8 PPC Targeting Options
PPC platforms come with so many features that it can take months to get up to speed. But knowing the ins and outs of these features is the key to optimizing your PPC account to work for your goals, not against them. One of the most powerful PPC campaign features is ad targeting. Ad targeting […]
Kohl’s and Amazon Partner up on Brick and Mortar
Although a lot of shopping is moving online, in-store shopping is still important to your customers. In fact, eCommerce still accounts for only 15% of all product sales, with the majority happening in-store. eCommerce sales still matter, but it’s clear that consumers still want convenient brick and mortar experiences. Given this data, it should come […]
The Best PPC Platforms That Aren’t Google Ads
Google is the go-to company for so many things: searching for information, shopping, and even PPC ads. Google Ads is definitely one of the most popular options for PPC ads. In fact, Google Ads is so popular that, when we talk about PPC, marketers automatically assume we’re only talking about Google. Google has been the […]
What We Can Learn from Amazon’s 2019 Black Friday Strategy
Black Friday officially marks the start of the holiday shopping season. Famous for its doorbuster sales, Black Friday creates a consumer frenzy. In fact, 30% of all annual sales happens on this day each year. Black Friday sales have steadily grown by 3% year over year. That means there’s plenty of room for brands to […]
Overhauling PPC with the Power of AI
Every brand wants to eke more results out of their PPC campaigns. When done with finesse, PPC affords as much as a 200% return on campaign spend. It’s no wonder that 62% of marketers increased their ad spend for 2019. But pumping more money into a campaign isn’t the key to success. True PPC success […]
Roundup: The Top PPC Experts of 2019
It’s important for marketers to stay in the know with the latest PPC practices. While we can learn a lot directly from PPC platforms like Google, sometimes it’s best to see what our fellow PPC experts are saying about paid advertising. After all, ad platforms aren’t going to reveal their tricks. We can get a […]
