How to Get Started in Digital Marketing
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]So, you’re thinking of pursuing a career in digital marketing? Awesome! You’ve come to the right place. Logical Media Group would not […]
Is Digital Marketing a Good Career? Here’s What to Consider
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Whether you’re a student about to graduate from college or a seasoned employee thinking of making a career change, chances are, you’ve […]
How to Validate A Business Idea Using Digital Marketing
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Before launching a business, product line, or new service, it is imperative that a company understands how much of an actual demand […]
The Key to Off-Amazon Sales? Amazon Attribution & ZonTracker
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We are all too familiar with the e-commerce behemoth, Amazon. Amazon has dominated online shopping by elevating customer expectations, building communal trust […]
The Top 5 Sales Questions To Ask A Digital Marketing Agency
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]After being in a digital marketing-specific sales role for the past 7 years, I have truly been asked just about every question […]
LMG Awarded as a Top Digital Marketing Agency for B2B Companies by Clutch
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Logical Media Group has been awarded as a Top Digital Marketing Agency for B2B Companies in Illinois by Clutch and our clients! […]
Case Study: The Impact of Coronavirus on Digital Marketing & Ecommerce
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]The year 2020 will likely be remembered as the point of origin for a massive change in the e-commerce landscape. Brick and mortar locations closed their doors, and consumer shopping habits changed overnight […]
PPC And Empathy: 3 Tips For Better Paid Ads During COVID-19
We’re in the middle of a pandemic, and that’s led to unprecedented changes in digital marketing and advertising. You’ve probably seen a dip in Google Ads performance since March 2020, for one. But don’t pause those PPC ads just yet—many businesses are successfully running PPC campaigns in the midst of COVID-19. How are they gaining […]
Video Message from our CEO at Logical Media Group: COVID-19 Update
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_video link=”https://www.youtube.com/watch?v=0Yct3G6jJd4&feature=youtu.be” align=”center”][vc_column_text] Digital E-Commerce Support: Many E-commerce clients are understandably concerned, but Logical remains determined to continue providing our partners with the highest quality service and industry research as the pandemic evolves. […]
Tips to Boost PPC During the Coronavirus Pandemic
COVID-19, also known as coronavirus, has upended life across the globe. Not only are millions of people staying home, but they’re significantly changing their shopping habits to reflect the new reality: an indefinite period of social distancing and isolation. While our primary concern with the new coronavirus should always be for the public’s health and […]
ROI Boost: How To Marry Buyer Personas With PPC Campaigns
PPC has to be personalized. Generalist campaigns just don’t get ROI in a world where shoppers just don’t trust brands. We’re marketing to real, live people who lead complex lives. It’s time to create PPC campaigns that stand out from the static and engage with customers. While you can create a personalized campaign from the […]
5 Out-Of-The-Box Remarketing Best Practices For Better ROAS
Remarketing is one of the most effective types of PPC campaigns available to marketers, and yet, too often businesses overlook remarketing campaigns. Remarketing ads display to users who have previously expressed interest in your brand, whether by visiting your website, downloading a tool, or following you on social media. Remarketing ads work based on browser […]
Why You Need Negative Keywords—And 3 Tips To Use Them Correctly
Your business likely spends thousands of dollars to get results on Google Ads. But what happens when you pump money into your PPC campaigns, only to get lukewarm results? Plenty of things can go awry with PPC campaigns; they can be complicated, after all. When you need to boost PPC performance, it’s time to pop […]
Want Easy PPC Wins In 2020? Use Your 2019 Data
Pay-per-click advertising is like life: if you want to get ahead, you have to learn from your past. Successful PPC advertisers don’t just collect data on their campaigns; they review, synthesize, and apply that data to make better decisions moving forward. The result? Improved ad spend, increased customer engagement, and higher-quality ads. Your business has […]
5 Best Practices For YouTube Ads In 2020
YouTube isn’t just one of the largest social networks in the world. It’s also the world’s second-largest search engine, playing second fiddle only after Google. Although YouTube has millions of users who watch billions of hours of content, brands are still overlooking video content. Instead, brands prefer other paid avenues like Google Ads or social […]
The 6 Best Social Media Ads for ROI
Facebook started the social media craze once it became the most popular social network in the world. But in the years since, competing social networks have brought a lot to the table, both for everyday users and brands. Savvy businesses use social networks to get a leg up on the competition—but just because a social […]
